What is Brand Awareness?
When you see the golden arches, do you need to see the word McDonalds to recognize whose logo they belong to? Have you ever mistaken the Nike swoosh with the Skechers S, or watched an ad displaying their logo without knowing who it belonged to? Likely not, if their marketing team has anything to say about it.
Catch phrases or tag lines such as "i'm lovin it" or "Just do it" instantly trigger an association with a product or service that we all recognize.
When your dishwasher breaks down, which are you more likely to do? Will you crack open your dusty old phone book, or do you call the Maytag man? Most consumers will choose an easily recognizable company first. When a need arises for a product or service they will automatically and unconsciously choose the product or provider that is familiar to them, or whichever one is most recently present in their mind.
When building a company you are also building a brand, something that makes you stand apart in the crowd and will trigger an association with your product or service. Who are you? What specialties do you offer that no one else can? What sets you apart from your competition? How will you make my money worth it?
In general logo designs should be simple, timeless, classic, and speak to your target audience. Websites should be user friendly on all platforms, easy to navigate and easy on the eyes. Statistics show that websites that are too flashy or too hard to navigate only engage 2% of their visitors.
Our goal is to help you build your brand, be that with a timeless logo, an engaging website, notable taglines, or social media advertisements that speak to your target audience.
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